Numantra builds Darling International’s green reputation through green marketing and social media
Darling International is literally the original “green” company. They’ve been working to save the planet for over 125 years by recycling commercial kitchen waste. It’s a fact that is getting more and more attention everyday. Darling turned to us to help them shape their reputation as a green company and build a green marketing awareness campaign that reached both their business to business audience in the restaurant industry as well as the consumers that frequent their customers’ restaurants.
To help us build dialogue and discussion through social media, we created The Green Team. Hunter Green, Olive Green, Kelly Green, and Forest Green are the pen names of the authors that contribute every week to the the Green Team blog on Darling’s website. Each author has a particular area of interest and specialty. All together, the blog covers topics that range from food, eco-DIY, community involvement, and tips on conservationism.
The Green Team is promoted on the Darling website and on Darling’s Facebook page where each member of the Green Team is featured with a link to their bios. And the primary content categories of the blog, Community, Restaurants, Green Living, and Upcycling are all presented along with links to each of their blog archives.
To support this campaign, Numantra regularly follows green issues and industry news, looking for newsworthy stories that will be of interest to this dual audience. Blog entries are written by Numantra and then edited and approved through a collaborative process with Darling before they are posted live to the blog. New entries are posted every week.
Click on the images above to visit the Green Team blog and the Green Team Facebook page.